Bachelor
Business
BA Business and Management
- Duration
- 3 years
- Tuition / year
- €5,800
- Intakes
- October, February
AIC
- Duration
- 12 months
- Tuition / year
- €7,800
- Intakes
- October, February, May
- Study mode
- Full-time
01 Overview
About this course
A practice-focused marketing degree covering analytics, paid media, content strategy and campaign measurement, assessed largely through live projects.
The programme is delivered at Aegean International College in Athens and is taught in English. Assessment combines coursework, group projects and examinations, with a substantial individual project or dissertation in the final stage. Students are supported by academic staff throughout, and the careers team advises on placements, internships and graduate applications.
02 Curriculum
What you study
- 01 Media Theory
- 02 Digital Content Production
- 03 Public Relations Practice
- 04 Brand Communication
- 05 Media Law and Ethics
- 06 Campaign Project
- 07 Dissertation or Consultancy Project
03 Admissions
Entry requirements
A recognised bachelor's degree in a related subject, normally with a minimum grade average. Applicants from a different academic background may be considered where relevant professional experience is evidenced.
Institution-specific requirements: Completed secondary education for undergraduate entry. A recognised bachelor's degree in a related field for postgraduate entry, with a motivation letter and CV.
English language
IELTS 6.0 or equivalent, or successful completion of the college English assessment.
04 Costs
Fees and intakes
- Tuition per year
- €7,800
- EUR
- Course length
- 12 months
- Full-time
Indicative fee per academic year. Confirmed in your offer letter.
05 Afterwards
Where this leads
Graduates typically move into communications, digital content production, public relations, brand management, and media planning. Graduates also progress into doctoral research or senior specialist roles.
Career outcomes depend on individual performance, work rights in the country of study, and labour market conditions at the time of graduation. We help students plan realistically rather than assume a specific outcome.
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